Shaping the Future of Retail with Visionary Marketing Leadership
Chief Marketing Officer
American Eagle Outfitters
Educated at UCLA Anderson School of Management where he earned his MBA in Marketing, Brommers’s profound understanding of marketing dynamics has been pivotal throughout his career. His journey through high-profile roles includes significant impacts at Gap, Abercrombie & Fitch, Calvin Klein, and Speedo. Each role leveraged his unique blend of creativity and strategic insight, significantly boosting brand visibility and market penetration.
As Senior Vice President of Marketing, Brommers revitalized the Speedo’s image, connecting with a broader audience through innovative digital campaigns.He enhanced the Calvin Klein ‘s global appeal as the Senior Vice President of Global Marketing, spearheading campaigns that blended high fashion with universal accessibility.As Senior Vice President of Marketing, his strategies at Abercrombie & Fitch were crucial in repositioning the brand to appeal to a mature audience while maintaining its youthful ethos. His tenure as Chief Marketing Officer of GAP was marked by a creative rejuvenation that targeted a global audience, blending traditional media and digital platforms.At the helm of marketing at American Eagle Outfitters, Brommers’s strategies have focused on inclusivity, digital innovation, and sustainability.
Brommers’s leadership is characterized by a forward-thinking approach that prioritizes inclusivity and sustainability. He fosters a culture of creativity and bold experimentation within his teams, believing that “the best marketing connects emotionally, telling stories that resonate across all demographics.”At Gap, Brommers faced the significant challenge of reinvigorating a brand in a saturated market. His response was a series of bold, inclusive campaigns that successfully increased the brand’s relevance among younger shoppers.
At Calvin Klein, a groundbreaking digital campaign successfully integrated social media with high fashion, significantly enhancing the brand’s appeal to the younger demographic. This approach was followed by the “Modern Redefined” campaign at Gap, which skillfully blended classic aesthetics with modern sensibilities to attract a broad consumer base. More recently, the “Real Voices” campaign at American Eagle celebrated diversity and authenticity, markedly boosting the brand’s engagement rates among Gen Z consumers. Each campaign under his direction not only defined the brands’ market positions but also set new benchmarks for digital marketing in fashion retail.
Under his leadership, American Eagle has seen a surge in market share, driven by campaigns that adeptly blend social media with experiential marketing. His efforts have earned multiple industry accolades, cementing his status as a leader in marketing innovation.
Brommers is enthusiastic about the role of technology in marketing, particularly predictive analytics and AI to enhance customer engagement. He is committed to steering American Eagle towards even greater sustainability, aiming to make it the most environmentally responsible brand in retail.
Craig Brommers is not just a marketing executive; he is a visionary whose work continues to influence the retail industry. His strategic foresight and commitment to innovation have consistently propelled his brands to the forefront of the market, making him a true leader in his field. As he continues at American Eagle Outfitters, the industry watches eagerly to see how he will navigate the future of retail marketing.
