Adobe, one of the biggest software development companies in the world, has developed a way to authenticate media on the Internet with its web authenticity app. Designed as a “nutrition label for digital content, ” this app will allow creators and users to link information to their content. They can link information like official profiles and their names, disclose GenAI use, and set preferences for AI training.
With the new web app, creators can attach their name, website, and social media handles to their work, control generative AI training settings to prevent unauthorized data use, and access other users’ content credentials. Adobe aims to provide transparency and security for digital media.
Key technologies like digital fingerprinting, invisible watermarking, and cryptographically signed metadata will be employed to safeguard this information. These features make it difficult to alter or remove important details, even when someone attempts to erase metadata or capture screenshots. In a press statement, Adobe emphasized the app’s role in empowering creators to protect their content from misuse or misrepresentation, contributing to a more transparent and trustworthy digital ecosystem.
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Scott Belsky, Adobe’s chief strategy officer and executive vice president of design and emerging products, issued a statement: “By offering creators a simple, free, and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work while enabling a new era of transparency and trust online. The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity.”
Currently, users can add a Google extension to the app’s beta version. A free beta app will be available in early 2025.
